Media Relations

Personalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.

We asked journalists and PR pros about ways to build better relationships with each other.

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

We ask 4 PR pros to discuss Volkswagen’s future.

5 tips for proactive media relations.

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.