Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued
Media Relations
Eight Tips for Pitching Radio
October 13th, 2008 by Iris DorbianWith all the attention paid to online and print, it’s easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a… Continued
Call Off the Funeral: The Press Release is Alive and Well
October 13th, 2008 by Iris DorbianThe press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in… Continued
Six Ways to Court Bloggers
October 7th, 2008 by Iris DorbianFor PR professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued
How to Put Together a Green Marketing Media Partnership
October 6th, 2008 by Iris DorbianIf you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station.… Continued
How to Stage Great Media Events
October 6th, 2008 by Iris DorbianIn order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle.… Continued
Five Ways to Get Great ROI in Media Relations Research
October 1st, 2008 by Iris DorbianWhile media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis… Continued
Ten Ways to Improve Your Media Relations Skills
September 29th, 2008 by Iris DorbianYou can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued
Handling Provocative or Uncomfortable Questions During a Media Interview
September 29th, 2008 by Iris DorbianIf you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued
Media Training in the Blogosphere
September 22nd, 2008 by Iris DorbianThe concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued