Media Relations

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How to Make Your Web sites Media-Friendly

October 14th, 2008 by

Take t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued

Eight Tips for Pitching Radio

October 13th, 2008 by

With all the attention paid to online and print, it’s easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a… Continued

Call Off the Funeral: The Press Release is Alive and Well

October 13th, 2008 by

The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in… Continued

Six Ways to Court Bloggers

October 7th, 2008 by

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued

How to Put Together a Green Marketing Media Partnership

October 6th, 2008 by

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station.… Continued

How to Stage Great Media Events

October 6th, 2008 by

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle.… Continued

Five Ways to Get Great ROI in Media Relations Research

October 1st, 2008 by

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis… Continued

Ten Ways to Improve Your Media Relations Skills

September 29th, 2008 by

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you… Continued

Handling Provocative or Uncomfortable Questions During a Media Interview

September 29th, 2008 by

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment… Continued

Media Training in the Blogosphere

September 22nd, 2008 by

The concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing)… Continued