Media Relations

How a CEO handles media attention is becoming key to the success of an organization.

What you’re doing is as important as what you’re saying to the media.

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times,… Continued

Media training must be realistic, maybe even jarring at times to be effective.  It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative.  And if you can handle… Continued

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your… Continued

To many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is… Continued

We have a cardinal rule in effective media training: Be brief.  By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying… Continued

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great… Continued

When Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp.… Continued

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.