Media Relations

Embracing New Communications Measures in Today’s Dynamic Media Environment

October 12th, 2009 by

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.

Simple Techniques for Acing Media Interviews

October 5th, 2009 by

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.

Driving Business Goals with Successful Media Measurement

September 29th, 2009 by

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

Winning the Media Game     

September 29th, 2009 by

Four rules for a successful media relations strategy

Traditional News Outlets Not Dead Yet

September 21st, 2009 by

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

Seven Ways to Build Your Media Lists

September 8th, 2009 by

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date

Generate Sales Leads with PR and Media Relations

September 2nd, 2009 by

How to drive up your product sales by employing effective media relations best practices.

Making the Most Out of Digital Media Relationships

August 31st, 2009 by

Following are a few best practices you can leverage for effective digital media relations

What to Wear for an On-Camera Interview

August 24th, 2009 by

Tips on how to look your best wardrobe-wise when doing an on-air interview.

Tips for Improving Media Relations to Meet PR Goals

August 20th, 2009 by

Following are a four tips to maximize your media relations efforts while meeting your PR objectives: