Media Relations

Generate Sales Leads with PR and Media Relations

September 2nd, 2009 by

How to drive up your product sales by employing effective media relations best practices.

Making the Most Out of Digital Media Relationships

August 31st, 2009 by

Following are a few best practices you can leverage for effective digital media relations

What to Wear for an On-Camera Interview

August 24th, 2009 by

Tips on how to look your best wardrobe-wise when doing an on-air interview.

Tips for Improving Media Relations to Meet PR Goals

August 20th, 2009 by

Following are a four tips to maximize your media relations efforts while meeting your PR objectives:

How to Counter the Ambush Reporter

August 17th, 2009 by

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.

Why Social Media is Revolutionizing News Content and Distribution

August 3rd, 2009 by

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

Basic Components of a Qualitative Measurement Program

August 3rd, 2009 by

Following are key best practices to setting up an effective media measurement program:

Women Bloggers Gaining Clout

July 27th, 2009 by

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."

How To Media Train C-Suite Executives

July 27th, 2009 by

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape:

Bloggers Are Becoming More Credible

July 20th, 2009 by

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.