When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
Media Relations
Delta Dances to a Merciless Military Drumbeat
June 10th, 2011 by PRNEWSDelta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.
Weiner Gets Through Press Conference; What Should His Next Steps Be?
June 7th, 2011 by PRNEWSAccording to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
Staged White House Photos Nixed
June 2nd, 2011 by PRNEWSThe obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.
Steve Jobs the New Uncle Walt
May 31st, 2011 by PRNEWSWith the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.
For Optimal PR Punch, Be a Counselor First, Tactician Second
May 30th, 2011 by PRNEWSWhile it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
Air France Pays Tribute to Flight Crew In Wake of Report
May 27th, 2011 by PRNEWSWhen details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.
The State of Financial Comms: Adjusting to the ‘New Normal’
May 23rd, 2011 by PRNEWSWhile financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.
Journalists Source Socially for New Story Angles
May 23rd, 2011 by PRNEWSTwitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.
Malick’s Method: How to Be a Media Darling
May 23rd, 2011 by PRNEWSThe media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.