While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.
Media Relations
2012 Communications Budgets: What’s In? What’s Out?
July 18th, 2011 by PRNEWSIt’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.
Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding
July 18th, 2011 by Larry BergOnce a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.
How to Craft and Pitch a Killer Local TV Package
July 18th, 2011 by Andrea Bogos TrapaniDespite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.
Casey Anthony Jurors Offered Opportunity to ‘PR Up’
July 8th, 2011 by PRNEWSIn the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
News Corp.: Too Big to Have a Crisis Plan?
July 6th, 2011 by PRNEWSAllegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Avoid the ‘Audience of One’ Content Creation Pitfall
June 30th, 2011 by Martin JonesMartin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Scorecard: Give Your Media Coverage the ‘MBA’ Test
June 27th, 2011 by PRNEWSBottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.
Scorecard: Give Your Media Coverage the ‘MBA’ Test
June 27th, 2011 by PRNEWSThe Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Earned and Paid Media Make Beautiful Branding Music
June 27th, 2011 by PRNEWSCombining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.