In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.
Media Relations
Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index
June 18th, 2012 by Linda RomanelloBy reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face
June 12th, 2012 by Ford KanzlerMany organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face
June 12th, 2012 by Ford KanzlerMany organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology
June 4th, 2012 by Scott Van CampSan Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.
Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions
May 28th, 2012 by Montieth IllingworthAnyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.
Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions
May 28th, 2012 by Montieth IllingworthAnyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.
Pizza Chain’s Controversial Campaign Brings the Heat
May 24th, 2012 by Sahil PatelPizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.
Pizza Chain’s Controversial Campaign Brings the Heat
May 24th, 2012 by Sahil PatelPizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.
Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague
May 21st, 2012 by Bill MiltenbergA partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.