Media Relations

The Ultimate How-To Guide: Search Engine Marketing

August 6th, 2007 by

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Mapping Your Message: The Key To Telling A Media Relations Success Story

June 4th, 2007 by

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

How To…Build A Multimedia Press Release

March 19th, 2007 by

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

PR Leaders Offer Hands-On Insight For Media Training Strategies

February 27th, 2006 by

Vice President Dick Cheney’s now-infamous hunting expedition and subsequent fallout has brought the importance of media training spokespeople to the forefront of the PR profession. His communications teams’ laundry list of faux pas – including… Continued

The Well-Provisioned War Room And Why You Need One

October 26th, 2005 by

When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued

NYT, WSJ Dominate Financial Journalist Power Rankings

March 27th, 2012 by

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

June 18th, 2010 by

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.

Journalists in New Beats? Focus on Opportunities, Not the Headaches

March 19th, 2012 by

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

PR News Announces Winners of 2012 Nonprofit PR Awards

March 15th, 2012 by

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.

Focus Your PR Measurement Strategy on What You Can Influence

March 15th, 2012 by

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.