Media Relations

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued

Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who… Continued