Media Relations

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.