Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.
Media Relations
News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young
November 20th, 2012 by Bill MiltenbergCold Stone Takes to Twitter to Address Complaints Over Slur
November 13th, 2012 by Bill MiltenbergCold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.
3 Lessons on How a Broadcast Never Tells the Whole Story
November 6th, 2012 by Loretta MockWhen Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar
November 1st, 2012 by Bill MiltenbergIn the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.
Brand and Corporate Reputation Converge at Critical Issues Forum
October 26th, 2012 by Bill MiltenbergAt the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.
Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines
October 19th, 2012 by Andrew HindesThe key to writing a great tech press release is explaining the benefits of a piece of hardware or software.
Hilton’s Chris Brooks on Engaging the Media via Twitter
October 18th, 2012 by Bill MiltenbergConnecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.
How To Plan a Media Tour: Devil Is in the Details
October 15th, 2012 by Lauren CarmodyDespite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.
How To Plan a Media Tour: Devil Is in the Details
October 15th, 2012 by Lauren CarmodyDespite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.
Media Trainers Weigh In on Biden vs. Ryan
October 12th, 2012 by Bill MiltenbergCommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree that Joe Biden controlled the vice presidential debate.