As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.
Media Relations
10 Tips for Writing Strong Lead Paragraphs in News Releases
June 21st, 2013 by Steve GoldsteinThe basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
6 Tips For an Effective Email Pitch
June 19th, 2013 by Lucia DavisJournalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.
Are You a PR Pro From Krypton?
June 14th, 2013 by Steve GoldsteinIf you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued
Lessons From The Dunkin’ Donuts Customer’s Racist Rant
June 13th, 2013 by Tony SilberOne of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued
To Inject Storytelling in Business Communications, Read the Masters
June 11th, 2013 by Steve GoldsteinHow many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
3 Ways to Make It Easier for Journalists to Find PR Pros
June 10th, 2013 by Steve Goldstein“[email protected]” is not an email address to a journalist—it’s a red flag.
How to Generate News When Your Brand or Client Doesn’t Have Any
June 10th, 2013 by Lydia HowardCompanies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Using Comedy to Communicate the Message
June 10th, 2013 by Tim WasherMaking someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.