Google is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.
Media Relations
4 Essentials for Communications that Connect with Any Audience
August 5th, 2013 by Lucia DavisThe opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.
7 Seconds to a Better Press Release
August 5th, 2013 by Diane SchwartzLet’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued
5 Things a PR Pro Can’t Live Without
August 5th, 2013 by Caysey WeltonEveryone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.
Media Changes Force Agencies To Rethink Their Client Relationships
August 5th, 2013 by PRNEWSEric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the
Showing Up Is Now More Crucial Than Ever
August 5th, 2013 by Mike McDougallIt wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.
Use Big Data To Build Your Brand
August 5th, 2013 by John RoderickCommunications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued
Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters
July 31st, 2013 by Caysey WeltonIf Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.
3 Clutter-Busting Tips for Your Press Releases and Email Pitches
July 31st, 2013 by Steve GoldsteinAndrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.
FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now
July 29th, 2013 by Lucia DavisBy now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.