Media Relations

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at… Continued

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.