I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued
Media Relations
LeanIn.org Sidesteps Issue of Unpaid Labor and Blames Messenger
August 16th, 2013 by Steve GoldsteinIt’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”
5 Reasons Brands Should Go Live
August 15th, 2013 by George F. Snell IIIWhat do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.
When PR Events Go Awry
August 14th, 2013 by Matthew SchwartzWhen putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.
Be a Siren, Not a Car Alarm: When Less is More in PR
August 13th, 2013 by Adam MyrickWhen we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
Does Your Content Pass the ‘So What’ Test?
August 9th, 2013 by Lucia DavisWith the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.
PR News Shines Spotlight on Top Work by PR Agencies
August 9th, 2013 by Steve GoldsteinPR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.
How to Get Your Press Release Quotes Used by the Media
August 8th, 2013 by Steve GoldsteinA great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”
Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)
August 8th, 2013 by Caysey WeltonGoogle is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.
4 Essentials for Communications that Connect with Any Audience
August 5th, 2013 by Lucia DavisThe opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.