Measurement

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.

The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.

Last week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.

According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements.

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.

How American Water implemented a unique measurement program to overhaul its brand.