It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued
Measurement
10 Top Brands Using Twitter Effectively
August 5th, 2009 by PRNEWSTwitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.
Promoting HR-PR Integration via Internal Metrics
July 27th, 2009 by PRNEWSMeasurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued
Measuring Employee Recognition for Maximum Results
July 21st, 2009 by PRNEWSManagement teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued
Sample Social Media Data Sources
July 14th, 2009 by PRNEWSSocial media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.
Assessing Your Organization’s Risks
July 6th, 2009 by PRNEWSThere are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the
Measurement Services Decide Between Man and Machine
July 2nd, 2009 by PRNEWSAs the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued
The 5-Step Communications Measurement Scorecard
June 23rd, 2009 by PRNEWSWhen trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins,… Continued
Remember That Listening Equals Measuring
June 17th, 2009 by PRNEWSThanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening
Social Media Measurement Checklist
June 10th, 2009 by PRNEWSWith social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full