Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something?
Measurement
Social Media Monitoring Tools: 10 Questions to Ask
December 22nd, 2009 by PRNEWSWith over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:
Achieving Effective Measurement: Strategic and Tactical Tips—Tops to Bottom
December 21st, 2009 by PRNEWSn a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs.
Measuring Social Media: More Than Fans and Followers
December 15th, 2009 by PRNEWSIt’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion.
Aiming for the Perfect Metrics Formula
November 23rd, 2009 by PRNEWSThere may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:
Proving Your Worth: Managing Client Expectations
November 12th, 2009 by PRNEWSNow that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.
Biz Goals & PR Contributions: A PR News/BurrellesLuce Survey
November 2nd, 2009 by PRNEWSAccording to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%.
Mainstream to Tweetstream: The Future of Integrated Measurement
November 2nd, 2009 by PRNEWSDigital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.
Measuring the Impact of Social Media Communications
October 27th, 2009 by PRNEWSFew would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.
Measuring The Return on Company Philanthropy
October 20th, 2009 by PRNEWSWhy measuring your company’s ROI should go beyond sales and profits.