You need to see both the forest and the trees when it comes to knowing what you want.
Measurement
Sell PR Data to Senior Execs First—Then Sell Them on PR
October 28th, 2015 by Seth ArensteinBoeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued
10 [Math-free] Steps to Setting Up a Successful Measurement Program
October 26th, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTS; N. AMERICA CO-CHAIR, INTERNATIONAL ASSOCIATION FOR THE MEASUREMENT AND EVALUATION OF COMMUNICATIONExcel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
How Medtronic Measured Employee Sentiment to Guide Internal PR
October 23rd, 2015 by Mark RenfreeHaving open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.
9 Steps to Optimizing Social Media Content
October 22nd, 2015 by Richard BrownellThere are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.
4 Tips to Get the Most Out of PR Measurement
October 20th, 2015 by Mark RenfreeIt’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
5 Aspects of a Successful PR Measurement Plan
October 13th, 2015 by Mark RenfreeThe constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.