It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
Internal Communication
‘See Below’ for 15 Email Pet Peeves
May 3rd, 2013 by Steve GoldsteinYou may think you’re in communications, but you’re really in inbox management.
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued
17 Things Certain to Happen in PR By Year’s End
March 13th, 2013 by Arthur SolomonWhen the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.
As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy
February 4th, 2013 by Scott Van CampThe National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions
October 29th, 2012 by Scott Van CampIn this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.
There’s Nothing Like Soft Benefits To Keep and Attract Top Talent
October 1st, 2012 by Scott Van CampCommunicated correctly both internally and externally, soft benefits can really benefit your brand.
As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short
September 24th, 2012 by Scott Van CampThe About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"
Management POV: Instilling Optimism to Build a Resilient Workforce
September 17th, 2012 by Luke Lambert. Gibbs & SoellOrganizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.
Diversity and Inclusion Must Be Communicated From the Inside-Out
September 10th, 2012 by Scott Van CampAs incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.