Internal Communication

Communicated correctly both internally and externally, soft benefits can really benefit your brand.

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a