Internal Communication

PR Training: Not Just Nice-To-Have, But Necessary Cost of Business

May 6th, 2013 by

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

Measurement is Sexy. Really.

May 1st, 2013 by

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

17 Things Certain to Happen in PR By Year’s End

March 13th, 2013 by

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions

October 29th, 2012 by

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

There’s Nothing Like Soft Benefits To Keep and Attract Top Talent

October 1st, 2012 by

Communicated correctly both internally and externally, soft benefits can really benefit your brand.

As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short

September 24th, 2012 by

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Management POV: Instilling Optimism to Build a Resilient Workforce

September 17th, 2012 by

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Diversity and Inclusion Must Be Communicated From the Inside-Out

September 10th, 2012 by

As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.