Digital & Technology

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.

My older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing.

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.