Digital & Technology

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience.

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless.