Digital & Technology

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.