Digital & Technology

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations.

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency.

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it.

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.