A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense… Continued
Digital & Technology
Online Video Consumption Rises at Work
February 11th, 2009 by PRNEWSNew Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S.… Continued
Social Media ROI
February 11th, 2009 by PRNEWSNot a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary… Continued
Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World
February 4th, 2009 by Mike SmithJohn Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued
How To…Re-Brand/Redesign a Corporate Web Site
February 2nd, 2009 by PRNEWSAt exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued
Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009
January 20th, 2009 by Shabbir Imber Safdar and Jason AlcornThe Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued
Empirical Evidence: CSR & the Bottom Line
January 20th, 2009 by PRNEWS"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued
Tip Sheet: New Year’s Resolution: Embrace Social Media
January 12th, 2009 by PRNEWSBy Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued
Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet
January 12th, 2009 by PRNEWSIt may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued
Tip Sheet: For PR Pros, Are Rules Made To Be Broken?
January 5th, 2009 by PRNEWSBy Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed… Continued