Digital & Technology

Winner: Hunter PR – The Launch of the Kraft Macaroni & Cheese Facebook Fan Page To build awareness of Kraft Macaroni & Cheese’s new Cheddar Explosion product, particularly with moms, Hunter PR launched a new Facebook… Continued

Winner: Edelman, imc2 and PSC Group – BarillaUS.com 2010 Relaunch Barilla, a leader in the pasta industry, is known for its quality and authenticity. Despite this brand recognition among customers, the company found that its Web… Continued

Winner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal… Continued

Winner: Fleishman-Hillard – Texting & Driving…It Can Wait: Engaging Employees To help combat the frightening statistic that drivers are 23% more likely to crash when texting while driving, AT&T tapped Fleishman-Hillard to develop an online employee… Continued

Winner: Intel Corp. Global Communications Group and Ogilvy Public Relations – Intel Insiders When Intel’s Global Communications Group and Ogilvy created a social media advisory board, the Intel Insiders, they sought key influencers that used… Continued

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make.