A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued
Digital & Technology
How To…Respond to Media’s Facts and Opinions
November 3rd, 2008 by PRNEWSA recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a… Continued
Using Twitter to Join the Conversation
October 30th, 2008 by Iris DorbianMillions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing… Continued
Measuring Social Media Efforts: How & Why You Need to Do It
October 30th, 2008 by Iris DorbianLike PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s… Continued
Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled
October 27th, 2008 by PRNEWSCompany: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued
How To…Think Before You Send E-Mails
October 27th, 2008 by PRNEWSCan e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at… Continued
Measuring ROI in the Blogosphere: Harnessing an Unregulated Space
October 27th, 2008 by PRNEWSTo say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued
Managing a Crisis Online: Heading Off a Disaster in Cyberspace
October 20th, 2008 by PRNEWSIn today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued
Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships
October 20th, 2008 by Iris DorbianAs a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued
Measuring Agency Profitability Goals: How You Can Reach Them
October 20th, 2008 by PRNEWSEven in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued