Digital & Technology

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.