Digital & Technology

Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year.

Crisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills.

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.

Reporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report.

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age.

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.