Digital PR

The Road to an Executive Order: A Twitter Drama

May 28th, 2020 by

The latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.

How to Model Predictions for Post-COVID-19 Behavior

May 26th, 2020 by

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.

PRNEWS GRADES: Brand Creations for the Week of May 17

May 21st, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

awards

The PRNEWS 2020 Digital PR Awards Highlight Industry Content Trends

May 18th, 2020 by

PRNEWS judged a stellar group of candidates for this year’s Digital PR Awards. In digital, PR can innovate into all sorts of new forms. We noticed some trends among the winners. 

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of May 10

May 15th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

Hallmark Uses Social Listening to Evolve

May 11th, 2020 by

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.

Coronavirus Amplifies The Focus on Fake News…and Laughter

May 7th, 2020 by

Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.

Value or Noise and Other Tips for Digital PR During The Pandemic

May 6th, 2020 by

With a homebound audience during the pandemic, it’s tempting for brands and organizations to flood the digital zone with endless rounds of messages. That’s a mistake, Evoke KYNE global digital chief Julie O’Donnell says. Instead, consider first whether your message is adding value or noise.

Brands Encourage at-Home Cinco de Mayo Celebrations

May 5th, 2020 by

Cinco de Mayo usually welcomes revelers for one of the prime party days in America. Spring has sprung, the weather is warmer and there’s not much to dislike about Mexican food or margaritas. The day… Continued

The Future of Travel: Mapping Predictive Trends in the Tourism Industry

May 5th, 2020 by

The associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.