Digital & Technology


When Not to Pitch a Story

November 29th, 2023 by

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

Cover of PRSA's AI Guidance document

PRSA Releases Guidelines for AI Use

November 20th, 2023 by

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Happy multiracial parents and their kids laughing during family meal on Thanksgiving in dining room.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation

November 16th, 2023 by

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

Human face made from different portrait of men and women of diverse age and race. Generative AI in PR needs to be met with human creativity and monitoring.

Made by Humans: the New Gold Standard for Marketing and PR Output?

November 13th, 2023 by

There’s nothing wrong with using generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences.

Digital chatting artificial intelligence chatbot. Chatbot, chatGPT, robot application, conversation assistant concept. AI, Robot application and global connecting. Human feedback learning technology.

Helping PR Teams to Safely Surf the Generative AI Wave

October 30th, 2023 by

While AI promises productivity gains, we can’t forget about quality control.

12 boxes appear on a video conferencing screen with 9 of the boxes as just black AI bots with words in them.

How to Tell Stories Through Images—and by Embracing AI

October 27th, 2023 by

Sometimes all it takes is the right image to become an integral part of a successful PR campaign.

latin woman on a computer using artificial intelligence

Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)

October 5th, 2023 by

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

A young male Caucasian character ovewhelmed with online notifications, messages, calls, emails, social media reactions, and other digital activities

Navigating Influencer Fatigue

October 2nd, 2023 by

Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

Can AI be the Catalyst for Unified PR and Marketing?

September 20th, 2023 by

It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies.