Digital & Technology

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Rebranding? Ensure You Migrate Your Website Properly

July 12th, 2023 by

Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.

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Learning About LinkedIn: Thought Leadership Posts

June 28th, 2023 by

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

pros and cons on paper

Pros and Cons of Using ChatGPT for B2B Comms

June 28th, 2023 by

IBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.

Google Analytics 4 will be officially changing over on July 1. What should communicators be looking out for?

What Communicators Need to Know for the Google Analytics 4 Conversion

June 27th, 2023 by

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Copyright infringement

Tools, Updates to Monitor against Disinformation, Copyright Infringement

June 21st, 2023 by

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

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Creating More Meaningful Conversations about Generative AI

June 7th, 2023 by

There are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.

Why PR Should Own the Metaverse

May 30th, 2023 by

PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.

Telly Wong of IW Group joins PRNEWS for a LinkedIn Live discussion of AAPI and multicultural PR.

[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations

May 18th, 2023 by

PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People

May 15th, 2023 by

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

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PRNEWS Announces Winners of 2023 Digital Awards

May 11th, 2023 by

PRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.