Executing a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.
Digital & Technology


Learning About LinkedIn: Thought Leadership Posts
June 28th, 2023 by Nicole SchumanToday’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

Pros and Cons of Using ChatGPT for B2B Comms
June 28th, 2023 by Judith Ingleton-BeerIBA International CEO Judith Ingleton-Beer weighs in on the pros and cons of ChatGPT for PR and Marketing: The areas it does better, the areas it does not do well, and the growing copyright and ethical issues it creates.

What Communicators Need to Know for the Google Analytics 4 Conversion
June 27th, 2023 by Nicole SchumanWe asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Tools, Updates to Monitor against Disinformation, Copyright Infringement
June 21st, 2023 by PRNEWSPRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

Creating More Meaningful Conversations about Generative AI
June 7th, 2023 by Chip ScarinziThere are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.

Why PR Should Own the Metaverse
May 30th, 2023 by Douglas SimonPR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.

[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations
May 18th, 2023 by Nicole SchumanPRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People
May 15th, 2023 by Erika BradburyAbsolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

PRNEWS Announces Winners of 2023 Digital Awards
May 11th, 2023 by PRNEWSPRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.