Digital & Technology

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.