Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging.
Digital & Technology
Corporate Counsel: The Ethical Imperative in the Social Media Age
February 4th, 2011 by Peter V. StantonPR News Q&A: Solving the Social Media ROI Conundrum
February 2nd, 2011 by PRNEWSCision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more.
Integrating Digital Platforms in Financial Comms: It’s Money
January 31st, 2011 by PRNEWSRegulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.
Midterm Elections Boost Political Engagement via Social Media
January 31st, 2011 by PRNEWSAdults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.
PR News Shout-Out: Natalie Harper and Donovan Creative
January 31st, 2011 by PRNEWSA new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign.
Communicators Relying More on Digital Outsourcing
January 31st, 2011 by PRNEWSDue to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.
Small Businesses Have Big Plans for Marketing in 2011
January 31st, 2011 by PRNEWSSmall-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.
Quarterly Retweets: Investor Relations Pros Should Think Digitally—and Globally
January 31st, 2011 by PRNEWSWhile digital trends and tools are rapidly altering the ways investor relations pros communicate, more traditional outreach and an enlightened worldview can’t be overlooked.
The Ad Launch: Context, Reputation and Authenticity Key to PR’s Role
January 31st, 2011 by PRNEWSPR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.
Are We Defined by Our Digital Friends?
January 28th, 2011 by Michael A. OlguinHaving a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner.