Digital & Technology

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.