Digital & Technology

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?