Digital & Technology

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued