While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
Digital & Technology
The Social CEO: How ‘Out There’ Should Your Leader Be?
October 18th, 2010 by PRNEWSWith digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement
October 11th, 2010 by PRNEWSA new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
2010 Digital PR Awards: Intranet
October 7th, 2010 by PRNEWSWinner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal… Continued
2010 Digital PR Awards: Blog
October 7th, 2010 by PRNEWSWinner: Kaiser Permanente – Dispatches From Haiti Following the devastating earthquake that ravaged Haiti in early 2010, a group of physicians from Kaiser Permanente traveled to the country to provide aid. As a way to track… Continued
2010 Digital PR Awards: Listening Campaign
October 7th, 2010 by PRNEWSWinner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued
2010 Digital PR Awards: Employee Communication
October 7th, 2010 by PRNEWSWinner: Fleishman-Hillard – Texting & Driving…It Can Wait: Engaging Employees To help combat the frightening statistic that drivers are 23% more likely to crash when texting while driving, AT&T tapped Fleishman-Hillard to develop an online employee… Continued
2010 Digital PR Awards: Microsite/Custom Site
October 7th, 2010 by PRNEWSWinner: SSM Health Care – Experience Exceptional: Our People SSM Health Care crafted a campaign that was low on cost, and high on innovation and results. Based on feedback from a system-wide satisfaction survey, SSM created… Continued
2010 Digital PR Awards: Media Relations Campaign
October 7th, 2010 by PRNEWSWinner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued
2010 Digital PR Awards: Influencer Communications
October 7th, 2010 by PRNEWSWinner: Intel Corp. Global Communications Group and Ogilvy Public Relations – Intel Insiders When Intel’s Global Communications Group and Ogilvy created a social media advisory board, the Intel Insiders, they sought key influencers that used… Continued