Digital & Technology

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.