The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Stories by Deborah Radman
Tip Sheet: Slow and Steady Wins Race in PR Measurement
December 5th, 2011 by Deborah RadmanThe overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Using PR to Build Trust in Tough Times
November 5th, 2008 by Deborah RadmanOver the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR… Continued