Digital & Technology

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.