Digital & Technology

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

Winner: Hill+Knowlton Strategies Ford Motor Company at CES 2012: We are a Technology Company Ford, looking to lead the technology conversations—not with GM or Chrysler, but with Google, IBM and Apple—looked to the 2012 International Consumer… Continued

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

Co-Winner: American Airlines with Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment,… Continued

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

 Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

Winner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment   The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts… Continued