Digital & Technology

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.

PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.