Digital & Technology

2012 Platinum PR Awards: Small PR Firm of the Year

September 15th, 2012 by

Co-Winner: Henson Consulting If you ever needed proof that bigger isn’t always better, Chicago’s Henson Consulting’s 16-person team delivered imaginative, entertaining and, best of all, revenue boosting campaigns for an A-list of clients. Clients include… Continued

2012 Platinum PR Awards: Re-Branding/Re-Positioning

September 15th, 2012 by

Co-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring… Continued

2012 Platinum PR Awards: Hall of Fame

September 15th, 2012 by

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.

Is ‘Today’s’ Non-Apology on 9/11 Silence Snub Making the Situation Worse?

September 12th, 2012 by

NBC’s ‘Today’ show won’t apologize to the public for running an interview with Kris Jenner rather than observe a moment of silence on air, stating that the show hasn’t maintained that tradition in the past.