Digital & Technology

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

 Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

Winner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment   The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts… Continued

Co-Winner: Henson Consulting If you ever needed proof that bigger isn’t always better, Chicago’s Henson Consulting’s 16-person team delivered imaginative, entertaining and, best of all, revenue boosting campaigns for an A-list of clients. Clients include… Continued

Co-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring… Continued

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued