Digital & Technology

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.