Digital & Technology

2012 Digital PR Awards: Online Newsroom

October 1st, 2012 by

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K

October 1st, 2012 by

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

2012 Digital PR Awards: Blog

October 1st, 2012 by

ESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out.

2012 Digital PR Awards: Influencer Communications

October 1st, 2012 by

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Online Newsroom

October 1st, 2012 by

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: $100K – $200K

October 1st, 2012 by

The History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.

Tip Sheet: Identifying and Nailing the Online Defamer

October 1st, 2012 by

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.