Digital & Technology

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

KOM Sports president Steve Brunner provides five credentialing tips.

KOM Sports president Steve Brunner provides five credentialing tips.

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems.

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems.

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.