Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.
Digital & Technology
2012 Digital PR Awards: Microsite/Custom Site
October 1st, 2012 by PRNEWSAOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.
2012 Digital PR Awards: Crisis Management
October 1st, 2012 by PRNEWSFaced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.
Tim Cook’s Public Apology Puts Apple on the Crisis Management Map
October 1st, 2012 by Bill MiltenbergApple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.
2012 Digital PR Awards: SEO
October 1st, 2012 by PRNEWSCRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/
2012 Digital PR Awards: Intranet
October 1st, 2012 by PRNEWSBuilt with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
2012 Digital PR Awards: Media Relations
October 1st, 2012 by PRNEWSAMD and Unilever both successfully worked with the media to help promote the upcoming release of new products.
2012 Digital PR Awards: Crisis Management
October 1st, 2012 by PRNEWSFaced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.
Tim Cook’s Public Apology Puts Apple on the Crisis Management Map
October 1st, 2012 by Bill MiltenbergApple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.
2012 Digital PR Awards: SEO
October 1st, 2012 by PRNEWSCRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/