Digital & Technology

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.

Henson Consulting used its greatest asset, the talent and diversity of its staff, to create a blog that doubled site traffic and increased time spent on the site by an astounding 152%.

BWK and Linhart Public Relations made consumers say "wow" with two unique campaigns. One involving shaving and the other doodling.

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.