Digital & Technology

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

86% of B2C organizations market with content—regardless of company size or industry.

Production house just a preview of things to come for PR pros that are producing more online-video programming.

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.