Digital & Technology

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

Leni Calas of the Mamas Network discusses small business PR tactics.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.

To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.