Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.
Digital & Technology
2012 Digital PR Awards: Viral Campaign
October 1st, 2012 by PRNEWSA well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.
2012 Digital PR Awards: Online Newsroom
October 1st, 2012 by PRNEWSConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.
2012 Digital PR Awards: Mobile Initiative
October 1st, 2012 by PRNEWSThe American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.
2012 Digital PR Awards: $100K – $200K
October 1st, 2012 by PRNEWSThe History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
2012 Digital PR Awards: Video
October 1st, 2012 by PRNEWSA rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.
2012 Digital PR Awards: New Digital Service/Product
October 1st, 2012 by PRNEWSHORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.
2012 Digital PR Awards: Digital PR Team of the Year
October 1st, 2012 by PRNEWSThe three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.
2012 Digital PR Awards: $100K – $200K
October 1st, 2012 by PRNEWSThe History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.