Digital & Technology

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Instagram’s New Work-Around Makes it More Twitter-Friendly

October 22nd, 2012 by

The photo-sharing network has created a solution that makes it more integrated with Twitter.

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

October 19th, 2012 by

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Yelp Calls Out Companies With Fake Reviews 

October 19th, 2012 by

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

Newsweek Must Preserve Brand Integrity as it Kills Off Print Edition

October 18th, 2012 by

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Hilton’s Chris Brooks on Engaging the Media via Twitter

October 18th, 2012 by

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.

Media Trainers Score Round 2 of Romney vs. Obama

October 17th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

Few Companies ‘Very Advanced’ in Leveraging Mobile

October 17th, 2012 by

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

All the Rage: Big Brands Must Deal With Mad Consumers

October 16th, 2012 by

86% of consumers think big businesses maximized profits at the expense of customers and communities.

After Scoring Media Hits, Pizza Hut Bails on Debate

October 16th, 2012 by

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.