Digital & Technology

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community.

Women are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014.

With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.

Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.

The great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work.

In yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher,
 senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.